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Oliviero Marchese, Director General of Electoral Research, IPSOS has answered questions about the survey data conducted in collaboration with Top Channel for the April 25 elections.
Marchese said that IPSOS has worked for all parties in Albania, but there is no need to get clients from political parties as most of them benefit from marketing.
Gjekmarkaj: It seems to me that he is emotionally involved in the poll and is obviously on the side of the SP and from a professional point of view can be a jerk.
Marchese: I have worked in dozens of countries for parties and governments of every tendency. In France he does media polls, but also works for parties. Thank God, IPSOS has an advantage, we do not need clients because we get the biggest ones from marketing not from political parties. In the US, the companies conducting the surveys are oriented, but not European companies.
Abilekaj: With 20 years of work in Albania, have you worked for PS?
Marchese: When working for clients, who are private, who do not publish the results and do it to see for themselves how things go, it is not stated where we work, but only in published research we can say who pays, in this case the media declares. Private clients do not appear in public.
I can say that in Albania, IPSOS has worked for all parties.
top channel
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